This is the Privacy Policy for our website – Conversion Uplift. The address is: https://conversion-uplift.co.uk/ and we offer B2B marketing consultancy services.
We collect email addresses for visitors who want to have a free consultation or be kept informed of blog posts that we publish. Data on the behaviour of visitors on the site is collected by Google Analytics, but this is not shared with any third parties and is only used for understanding user behaviour and remarketing activity through Google AdWords.
When visitors leave comments on the site we collect the data shown in the comments form, and use the visitor’s IP address and browser user agent string to help spam detection.
When we upload images to the website, we do not have embedded location data (EXIF GPS) included.
We have a contact form on our Contact Us page. This information is held securely and is not shared with any third parties.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. For information about cookies, please see our cookie policy.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks and if you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks and if you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
We do not share data with advertising platforms such as Google AdWords and Bing for marketing purposes.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Visitor comments may be checked through an automated spam detection service.
All data is kept stored securely on computer equipment or on cloud storage space owned by Conversion Uplift Ltd.
We regularly monitor for data breaches and have procedures in place to protect data and prevent data breaches. In the event of a data breach we will inform the UK regulators within 24 hours.
None
We us Google Analytics for customer profiling and automated decision making for AdWords.
In the event of any data breach we would inform UK regulators of the nature of the incident and our response to resolve any issues. For more information on our privacy policy or to request access to your personal data please contact us via email on [email protected].
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Our clients value how we simplify complex analytics and make insights easy to act on.
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is a small, senior team with a genuine background in the sectors where getting measurement wrong is most expensive: financial services and gaming.
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Analytics Engineer
Senior Analytics Consultant
Data Analyst
Neal regularly shares what we’re seeing in the field, where analytics data quietly goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Start with a free website audit, or talk to Neal directly about a full diagnostic audit. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them.
