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Shiny New Thing Syndrome
Conversion Rate Optimisation Services
Case Studies
What getting the numbers right is worth
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
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Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
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80% more usable event data for an online casino group, by moving GA4 into BigQuery
The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
Read Full Case Study
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
80% more usable event data for an online casino group, by moving GA4 into BigQuery
Testimonials
What Our Clients Say
Meet Our Team
Meet the people accountable for your numbers
Conversion Uplift
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is an experienced team with a background in the sectors where getting measurement wrong is most expensive: financial services and gaming. The person who audits your setup is the person who fixes it.
Neal Cole
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Kristian Kirk
Analytics Engineer
Richard Kottke
Senior Analytics Consultant
Muhammad Gaffer
Data Analyst
Social Insights
Insights We Share on LinkedIn
Neal regularly shares what we’re seeing in the field, where analytics data goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Contact Us
Let’s Find Out What Your Data is Telling You
Start with a free website audit, or talk to Neal directly about a full diagnostic. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them. Results in minutes, no account access needed.
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