Most organisations have powerful analytics tools but struggle to unlock their full value. Our MD, Neal Cole, created and presents the official GA4 audit course on CXL.com — the world’s leading CRO and analytics training platform.
Our hands-on workshops help marketing teams, analysts, and developers collect better data, analyse it effectively, and turn it into meaningful insight.
Training is tailored to your setup, reporting needs, and team capability, and can be delivered online for individuals or teams. We focus on real-world implementation using your own data — not generic theory.
Each training session is delivered live online and customised for beginner and intermediate users.
We focus on real-world implementation, practical exercises, and clear frameworks — not just theory.
Sessions are interactive and structured to ensure participants gain hands-on experience, ask questions in real time, and leave with practical knowledge they can immediately apply within their organisation.
Learn how to confidently use GA4 to understand user behaviour, measure marketing performance and improve conversion rates.
Google Tag Manager is essential for modern measurement, but poor setups lead to unreliable data. Our training focuses on building scalable, reliable tracking you can trust.
GA4’s BigQuery export unlocks powerful analysis opportunities that go far beyond standard reports. This workshop helps teams learn how to work with GA4 data at scale using SQL and modern data workflows.
Many organisations struggle to build dashboards that clearly communicate insights. Our Looker Studio training teaches teams how to build clear, actionable dashboards that support business decision making.
looking to improve analytics understanding
who want clearer performance insights
responsible for data and optimisation
at beginner or intermediate level
building internal analytics capability
wanting to strengthen client reporting and tracking expertise
Neal was invited by leading digital marketing education platform CXL to create a comprehensive GA4 Audit course — demonstrating recognised industry expertise and teaching credibility.
In addition to formal certifications, Neal has worked with a wide range of businesses across multiple industries, applying analytics, experimentation, and behavioural insight in real commercial environments. This practical experience ensures that every training session is grounded in real-world application — not just academic knowledge.
Empower your team with practical, expert-led analytics training designed to build real confidence and capability across GA4, GTM, BigQuery, and reporting tools.
Investment: £750 per product training session.
We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
Read Full Case Study
The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
Read Full Case Study
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
80% more usable event data for an online casino group, by moving GA4 into BigQuery
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is an experienced team with a background in the sectors where getting measurement wrong is most expensive: financial services and gaming. The person who audits your setup is the person who fixes it.
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Analytics Engineer
Senior Analytics Consultant
Data Analyst
Neal regularly shares what we’re seeing in the field, where analytics data goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Start with a free website audit, or talk to Neal directly about a full diagnostic. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them. Results in minutes, no account access needed.
