Does your Google Analytics data suffer from bot traffic? We recently helped a client where three quarters of their traffic in GA4 was from bots. We filtered out bot traffic from their Google Analytics data by migrating to server-side GTM. Server-side GTM automatically filters out a majority of bot traffic compared to client-side GTM due to the way requests are processed and the enhanced control over data validation on the server. These are:
1. IP Address Control:
With server-side GTM, you can access request metadata, including IP addresses, which makes it easier to identify and block known bots.
2. User-Agent and Request Filtering:
Server-side tracking allows you to apply more advanced rules to detect suspicious activity and automatically filter out bots before they reach your analytics tools.
3. Traffic Validation:
Requests are validated on the server, meaning bots trying to manipulate tracking codes won’t slip through like they can in client-side setups.
4. Reduced Browser Interaction:
Bots tend to interact with client-side elements more than server-side infrastructure. By tracking server-side, you can avoid much of this bot traffic, leading to cleaner, more reliable data.
If you’re looking to improve your data accuracy and reduce the noise caused by bot traffic, migrating to server-side GTM is a smart move.
We’ve produced a video that explains the step-by-step process of migrating to server-side GTM using Stape.io. Whether you’re new to server-side tracking or ready to make the switch, this video will guide you through the process and ensure you get the most from your data.
Visit our blog post here.
Message us if you want to know more about the benefits of server-side GTM.
#ServerSideTracking #GoogleAnalytics4 #DataSecurity #WebsitePerformance #ConversionUplift #Stapeio
