Skip to main content

Conversion Uplift

Discrete Variable

Definition

A discrete variable is a data item that has only a certain number of values and so does not have an infinite number values. From an A/B testing perspective you might use discrete variables such as user type or behavioural segments for analysis purposes. See also Continuous variables.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tool should you choose?

Credit:

https://www.flaticon.com/free-icon/ab-testing_7778281?term=ab+test&page=1&position=12&origin=search&related_id=7778281

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.

Free audit checklist to

Fix GA4 Tracking Like a Professional

Acceptance