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Conversion Uplift

Landing Page Optimization

Definition

Landing page optimization is a systematic process for improving the performance of landing pages using a combination of approaches including best practice design, usability research and online testing. It is also called Conversion Rate Optimization or Website Optimization.

Image of 8 step process for conversion rate optimization

Source: Neal Cole, Conversion Rate Consultant

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Process for optimization – 8 steps guaranteed to boost your conversion rate. 

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Credit:

https://www.flaticon.com/search?word=homepage

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Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.

Free audit checklist to

Fix GA4 Tracking Like a Professional

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