Tracking SMS marketing campaigns in Google Analytics gives you the ability to measure the effectiveness of your SMS activity. This enables you to experiment and learn from mistakes and successes to optimise your SMS marketing campaigns and increase...

How will the Coronavirus crisis disrupt digital marketing and who will be the winners and losers? Coronavirus has already resulted in major changes in consumer and organisational behaviour. Many countries went into initial lockdowns and are now...

How often do you hear the SaaS marketing funnel is all about rapidly growing subscriptions and reducing churn? These metrics are undoubtedly important to the success of your business. This one size fits all approach to the recurring subscription...

How To Use Marketing Automation in 2019 Does marketing automation represent a new phase in the role of marketing in business? Marketing is the lifeblood of every business, big or small. And it’s history goes a long way back, taking its modern...

What is Remarketing? Have you ever noticed that one week you might google something about dog collars and within a few days, Facebook is displaying everything from dog treats to those collars you looked at… only cheaper? This is a clever...

How to Develop a Digital Marketing Plan: When it comes to selling products and services to a geographically dispersed market. Digital marketing can be the most effective and appropriate approach to do so. Whether you own a brick and mortar...

12 Google Ads Tips for 2019: Whether you’re new to Google Ads (previously called Google AdWords) or you’re thinking about taking a dive into online advertising in 2019. It’s important to know what you’re getting into. Whilst it’s...

Why Facebook Ads? You may be well versed with the benefits of advertising on Facebook and the massive reach this platform can give your business. But have you wondered why you have not seen an increase in traffic or your conversion rate in spite...

How To Create Lead Generating Content : If gaining leads through your website is the Holy Grail then web content is the map that takes you there. In a world of thousands if not millions of websites jostling for attention. Quality content is what...

How To LIFT Your Email Conversions: We all need a little lift every now and then — even your email marketing. In an increasingly digital world, emails are vital drivers of conversions. As a result, it’s crucial that your campaigns are...

With all the marketing tools and options available in today’s age it’s easy to overlook the value of email marketing. Electronic mail has always been one of the main staples of the internet as a whole and its role in marketing and advertising...

Taglines were at one time all the rage. Now increasingly websites are ignoring one of the most valuable areas of real estate. The space next to the site ID. Are marketers right to drop the tagline or is this a missed opportunity to communicate...

Good Data Management Ensures Data Is Your Biggest Asset: No one denies the importance of data in today’s B2B Marketing world. Now, more than ever, marketers are being challenged to generate leads for sales, increase their marketing ROI,...

PPC (Pay-Per-Click) marketing is an important source of leads or sales for many digital businesses. It is estimated that if we combine the USA and the UK. Marketers currently spend over $80 billion on digital advertising, with a large share of this...

Why are Amazon so successful? Are there certain guiding principles that allow companies to be like Amazon to establish and sustain a dominant position in their market? How do these organisations make decisions to ensure their continued dominance?...

Why is it when most people make New Year resolutions they don't change their behaviour? According to the psychologist BJ Fogg, the reason most attempts at behavioural change fail is that we don't create new habits. However, marketing is all about...

Conversion Rate Optimisation Best Practices 2018 For New Website Copy: Conversion rate can be summarised as the average number of users who take a desired action while visiting your website, be that purchasing a product, signing up to an email...

"Content is king" is one of those meaningless statements that some marketers use to justify content marketing for content marketing's sake. Content is not king because without a clear purpose and customers who want to read and respond to it with a...

Many organisations are employing conversion rate optimisation specialists to set up CRO programmes. What are the benefits of hiring a conversion rate optimisation consultant or agency? Companies often find that their CRO programmes fail to deliver...

Have you noticed the obsession with originality and the desire to be first to market? Yet most of the innovations that have shaped our world today are ideas or technology that were nothing new at the time. For instance, Apple didn’t invent the...

Emails are cheap, easy to write, and help build long-term client and customer relationships. You can use emails for content marketing, lead generation, audience research, and so much more. Whatever you’re using email for, you need to always have...

Internet Service Providers (ISPs) are constantly fighting a war against spam email. In December 2016, 61% of global email traffic was accounted for by spam messages. Unless your email campaigns are carefully designed and implemented there is a high...

How did Pepsi’s marketing team think the Kendall Jenner ad was going to work and why? Ads have a job to do, but what was the job for Pepsi? "Pepsi was trying to project a global message of unity, peace and understanding.” – according to a...

Conversion rate optimisation strategy co-ordinates: I've previously written about conversion rate optimisation strategy mistakes where I outlined some fundamental errors that some organisations make with implementing digital optimisation...

Why is email marketing important? Email marketing has transformed how we do business and it has been recognised as the technology that has had the greatest impact on how we work over the past ten years. Email marketing also is vastly...

An email address checker is essential because email marketing can be one of the most effective ways of acquiring new customers and reactivating existing customers. However, research suggests that on the average contact list around 60%...

Why are social media marketing tools important? Social media marketing tools have become more valuable as the use of online social networks have exploded over the last decade. For many people social networks are one of their main sources of...

Importance of peer-to-peer influence: Word of mouth is an important element of peer-to-peer influence. Our herd instinct is a powerful force in spreading new ideas, culture, products or behaviour. Without visibility a new practice or technology...

Do Brand Guidelines Suffocate Innovation? Your brand is one of the most powerful assets your organisation has but do brand guidelines help or hinder its development? Your brand serves as a short-cut to decision making as it should be instantly...

Marketing is a zero-sum game, you can’t win new customers unless you take them away from someone else. Dave Trott's Predatory Thinking is an inspiring book. It’s a highly readable and engaging book full of brilliant anecdotes and short...