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Conversion Uplift

Geo-Fencing

Definition

Geo-fencing is a location-based feature of an app or website that uses GPS (global positioning system) or RFID (radio frequency identification) to send smart-phone users messages or personalise content according to their geographic area.

It is a form of permission marketing as users normally have to agree to the feature being enabled. It can also be used to check if users are located in an area serviced by apps that are restricted to specific locations (e.g. regulated gambling in New Jersey). An alert can be triggered when a user crosses a boundary to prevent access outside of regulated location.

Image of how geo-fencing works

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Credit:

Gps icons created by Freepik – Flaticon

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Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.

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