Definition
Monochronic cultures such as the USA and UK see time as tangible and sequential. They follow strict time schedules, focus on one task at a time and set deadlines that they aim to meet at all costs. The table below summarises the main differences between monochronic and polychronic cultures.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Culture and optimisation – Cross-cultural website optimization.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing solutions – Which A/B testing tool should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.
