ChatGPT+ Avian GA4 Plugin

Avian Plugin

Introduction: I am going to introduce you to ChatGPT+ via the plugin - Avian. https://www.youtube.com/watch?v=1agZFgREpYU&t=80s Overview of Video Dialogue: Create an account with Avian. They do have a free trial on ChatGPT+ which...

Code Interpreter Data Visualisations

Introduction: I am going to introduce you to a powerful tool for data exploration, which is Chat GPT's Code Interpreter with Google Analytics 4. https://www.youtube.com/watch?v=hmwPyKYy7ts Overview of Video Dialogue: I'm going to show...

Google Analytics 4 Audit

Our Google Analytics 4 (GA4) audit checklist is the most comprehensive checklist you will find and is divided into 16 sections, each with a particular focus area. You can access our free Google Analytics 4 checklist here. Here's a brief...

How to opt out of automatic GA4 migration

GA4 Setting May be completed based on your UA property

Opting out of Automatic GA4 Migration To assist you in opting out of the automatic GA4 migration, we have produced a video tutorial that shows you how to do it. You can follow the steps outlined in this YouTube video by Conversion Uplift to...

How to Create a GA4 Path Exploration Report

path exploration report in GA4

What is a GA4 Path Exploration Report? A GA4 path exploration report allows you to analyse user paths and the sequences of interactions they take across your website, mobile app, and other digital properties. This report helps you identify the...

How to Create Custom Channel Groups in GA4

GA4 custom channel groups can be created by copying the default channel group

Creating Custom Channel Groups in GA4: Creating custom channel groups in GA4 can provide several benefits, including: 1. Better Understanding of Traffic Sources: By creating custom channel groups, you can group together different sources...

How to connect Google Analytics 4 to BigQuery

Google BigQuery

Connecting Google Analytics 4 to BigQuery – A Step-by-Step Guide Google Analytics 4 brings data science to the mass market by allowing you to export data for free to Google BigQuery, Google's powerful cloud based data warehouse platform....

Create an Exploration Report in Google Analytics 4

Example of exploration report in Google Analytics 4

A Step-By-Step Guide to Create an Exploration Report in Google Analytics 4 Google Analytics 4 offers users a powerful suit of insight tools in the form of the Analysis Hub. I have previously covered how to create a funnel report in Google Analytics...

Using Predictive Audiences in Google Analytics 4:

Remarketing can boost ecommerce sales

Google Analytics 4 not only offers advanced web analytics, but its predictive audiences can be used to identify which users are most likely to convert or churn. This allows marketers to create more effective campaigns in Google Ads for both...

How to Create a Funnel Analysis Report in Google Analytics 4

Funnel analysis in Google Analytics 4

The funnel analysis report in Google Analytics 4 is an awesome report which anyone involved in conversion rate optimisation will find invaluable. The report can help you instantly identify areas with the greatest potential for optimisation. It...

How to create events in the Google Analytics 4 Interface

4 Configure a new event in GA4 console

Google Analytics 4, Google’s machine learning powered web analytics platform, is an event-based solution for the modern digital experience. Unlike Universal Analytics, users can create new events in Google Analytics 4 within the new interface....

How to Track Events in Google Analytics 4 with Google Tag Manager

11 GA4 Tag for Custom Event

Tracking events in Google Analytics 4 lies at the heart of Google’s new AI powered web analytics platform. Unlike Universal Analytics, Google Analytics 4 uses an event driven model to identify new insights about web or app users. GA4 automatically...

How To Upgrade to GA4 with Google Tag Manager

Funnel analysis in Google Analytics 4

Google Analytics 4 is the innovative next generation web analytics platform from Google. GA4 has been created using the power of machine learning to automatically alert you to new trends in user behaviour. In addition, the old interface of...

Google Tag Manager Preview Mode

Start GTM Tag Assistant Preview Mode

The new Google Tag Manager Preview mode offers a powerful platform for testing and debugging the implementation of GTM tags and Google Analytics on your website. It allows you to examine in real-time which tags are firing on a web page, which tags...

How to Use Chrome Dev Tools For Debugging Google Analytics and GTM

Open Chrome Dev Tools

Google Chrome Dev Tools allow you to test and debug your analytics implementation to ensure the level of data integrity matches your expectations. As a web analytics consultant I frequently see the consequences of where there has been little or no...

How to measure the real click-through rate for a CTA in Google Analytics

Click-through rate using element visibility tags

Clicks on call-to-action buttons can be overrated if they don’t result in a conversion. A good click-through rate on a button is a strong indicator of how relevant and engaging your offer is to visitors. That’s why it’s important to record...

How To Create a Split Test in Google Optimize

Split test example running in Google Optimize

Want to learn how to create a split test in Google Optimize? Google Optimize is Google’s excellent free A/B testing and personalisation solution which allows you to create a split test in a matter of minutes. It is making online experimentation...

The Google Tag Manager Audit Checklist

The Google Tag Manager Audit Checklist Image

Google Tag Manager revolutionises the way many websites manage tags. But like any software solution it requires time and careful planning to optimise implementation. The Google Tag Manager audit checklist helps you identify areas for improvement,...

Common Google Tag Manager Mistakes & How to Avoid Them

Google Tag Manager console

Migrating to Google Tag Manager for your analytics and tag management needs can be incredibly beneficial. This is because GTM enables agile working and data enrichment with limited, and often no developer assistance. However, as a web analytics...

How to use custom segments in Google Analytics to boost conversions

Automating complex funnel visualisation

Custom segments are one of my favourite features of Google Analytics. Unlike goals they work retrospectively, and they offer users a multitude of options, including creating audiences for remarketing purposes. This flexibility means custom segments...

Why Adding Element IDs Enhances Google Tag Manager Capabilities

Adding element IDs helps get your website Google Tag Manager ready

Migrating from Google Analytics base code to Google Tag Manager provides you with a huge opportunity to enrich your web analytics data. However, this does require some planning and developer resource to ensure your website is Google Tag Manager...

The Google Analytics 4 Audit Checklist

Google Analytics 4 audit checklist

Conducting a Google Analytics 4 audit is one of the first tasks you should undertake when joining an organisation as a web analyst or consultant. We have conducted countless audits of GA4. You can see what this covers by downloading our GA4 and GTM...

How To Create Custom Metrics in Google Analytics

Ecommerce Performance Framework for determining custom metrics needed

Custom metrics are one of the most underutilised features of Google Analytics. Yet they can transform your analysis and reporting to give better insights from your Google Analytics data. They are also often a prerequisite for calculated metrics...

How to Create a Pagespeed Insights Competitor Dashboard in Data Studio

A template to create a Google Pagespeed Insights competitor dashboard in Data Studio

Google’s Pagespeed Insights and Data Studio are awesome free resources. Pagespeed Insights is a must have resource for conversion rate optimisation because we know there is a proven link between page load speed and conversion. The problem I had...

How To Deploy Google Tag Manager on Multiple Websites

RegEx Table for Google Tag Manager in multiple environments

Google Tag Manager is a comprehensive and flexible platform that allows you to create and test new events and tags before you publish them, but what if you want to test new tags in Google Tag Manager on multiple websites? Perhaps you have multiple...

How to Create Calculated Metrics in Google Analytics

Align business Objectives with Website Goals and Targets

Calculated Metrics are an underused but powerful functionality of Google Analytics which will enrich your data to generate new insights. GA is an awesome free tool, but to get the most from it you need to invest some time and effort to set it up and...

How To Set Up and Run Experiments With Google Optimize

Getting started with Google Optimize

Google Optimize is a free A/B testing and personalisation solution that is revolutionising how small to medium sized organisations optimise their websites. Unlike most A/B testing tools Optimize doesn’t require any financial commitment to conduct...

How to Set Up Subdomain Tracking in GTM and Google Analytics: 

Example of subdomain setting _GA cookie

Subdomain tracking is an often-forgotten aspect of Google Analytics tracking because some users assume that it happens automatically, and others confuse it with cross-domain tracking. As many websites use subdomains to organise separate functions of...

How To Track Users in an Embedded Application with Google Tag Manager

Embedded application

Some service providers use embedded applications to easily replicate a complex user journey across multiple websites. Often these user journeys are not tracked. As a result we are unable to optimise conversions for important steps in the user...

How to Migrate To Google Tag Manager For Google Analytics

Adding element IDs helps get your website Google Tag Manager ready

Google Tag Manager is a powerful free software platform. It enables you to automatically install code (called tags) for many digital marketing solutions on your website. This minimises the number of marketing tags you need to install on your...

How To Create Virtual Page Views in Google Tag Manager

GTM showing a virtual page view tag fire

Virtual page views allow Google Tag Manager to track important user journeys when new new content is served. Even though no page actually exists. They are an essential tool. It enables the analyst to create reports for conversion funnels and user...

How to Track Element Visibility with GTM

CSS selector for element visibility trigger

When analysing visitor behaviour, it can be incredibly useful to know if a specific piece of content appeared on a user journey. That’s why the element visibility trigger is one of the most versatile tools available in Google Tag Manager. Whether...

How To Track a shared Payment Gateway with GTM

Shared Payment Gateway example

Many websites use a shared payment gateway because it’s the most sensitive and secure part of the user journey. That’s why it can be a challenge to get approval to get Google Tag Manager (GTM) integrated into the payment gateway. It's not...

A Guide To Cross-Domain Tracking in Google Analytics

Cross-domain tracking decorates destination URLs

Cross-domain tracking is often the last piece in the jigsaw to enable measurement of the complete user journey. It is essential for many websites because few sites can host every step of the user journeys such as the payment gateway or price...

Setting Up Enhanced Ecommerce with Google Tag Manager

Enhanced ecommerce using Google Tag Manager

Firstly, Enhanced Ecommerce reporting is one the most valuable ways of enriching the data collected by Google Analytics. It generates a series of reports by enabling additional metrics and dimensions to capture data on user interactions with your...

Automating A Complex Funnel Visualisation in Data Studio

Two steps in complex funnel visualisation

Attempting to automate a complex funnel visualisation in Data Studio can be difficult when you have multiple pages or events at certain steps in the user journey. Most experts suggest creating a goal in Google Analytics for each step in the journey....

How to track clicks from emails in Google Analytics:

track clicks from emails

It's essential to track clicks from emails in Google Analytics to be able to measure the performance of your email campaigns. However, email clicks are also an important step in most sign-up and password reset journeys. Many off-the shelf...

How to Create a Complex Funnel Visualisation in Data Studio

Two steps in complex funnel visualisation

Google’s Data Studio is a fantastic free data visualisation tool but it doesn’t have a complex funnel visualisation chart for calculating your conversion rate. In addition it doesn't allow you to use the funnel steps from Google Analytics...

Web Analytics 101 - A Contractor's Guide To Improving Your Website Analytics

Google Analytics sign in

Like any data source web analytics can only be valuable if the data it generates is an accurate reflection of what it is supposed to be measuring. This is why I am regularly employed by companies to audit their web analytics and improve tag...

10 SaaS Marketing Metrics For A Lean Business!

Examples of SaaS Marketing Metrics

SaaS marketing companies live and die by metrics. To grow a SaaS company rapidly and in a sustainable way it's essential to quickly identify the effectiveness of different strategies. If necessary change tactics swiftly to survive. Metrics need to...

Is Big Data Mostly Hype?

Is Big Data all hype

What Does it Mean for Marketing? If you’re into technology and online marketing, then you’ve definitely heard of the big data concept. It’s everywhere. Since it’s so prevalent in online marketing guides, you might assume that it’s...

How To Build A Strong A/B Testing Plan

building an A/B testing plan using the test and learn approach

Establishing an A/B testing plan can be one of the most effective ways of optimising your website or app. This is because it allows you to test your ideas with real visitors through a controlled experiment. However, don't forget to conduct an audit...

How To Block Spam & Bots From Google Analytics

How to block Google Analytics Spam and Bot Traffic

One of the main frustrations I have with Google Analytics is how to keep my data clean of spam and bot traffic. Web analytics is critical to conversion rate optimisation. You need reliable data to measure the performance of your digital marketing...

What Makes A High Converting Real Estate Landing Page?

Image of heuristic evaluation of buy to let landing pages

The real estate and buy-to-let sector is highly competitive and derives most of its traffic from paid search advertising (i.e PPC and display advertising). For this reason it is especially important to optimise real estate landing page design when...

How To Get Started With Google Optimize

Google Optimize is a free A/B and personalisation tool from Google

Google Optimize is a powerful free A/B testing and personalisation solution that is revolutionising online experimentation like Google Analytics did for web analytics. Optimize allows web masters to conduct A/B and multivariate tests without the...

Eye-Tracking For Conversion Rate Optimisation

image of a human eye

Eye-Tracking that Reads Emotions! Feelings drive much of our behaviour and so emotional engagement with digital content can be a strong indicator of its effectiveness at getting our attention. This is especially critical for mobile gaming apps as...

18 Top Web Analytics Tools Compared

User flow from Google Analytics

Why Are Web Analytics Tools Important? Web analytics tools allow you to track exactly where visitors go on your site, how long they spend on each page and how they interact with your site or app. This allows you to understand more about your...

Is It Time To Kill-Off The Conversion Funnel?

Image of a buyer - buyers personas

Does The Conversion Funnel Exist? The conversion or sales funnel is based upon linear models of decision making such as A.I.D.A (Attention, Interest, Desire, Action). This ignores the reality that people don't mindlessly go though each step in a...

Conversion Rate Optimisation In 9 Simple Steps

CRO-Services

The biggest mistake people make with conversion rate optimisation is not having a well-defined process to ensure a systematic approach to improving success metrics such as revenues or sales. Without such a process you are almost certainly going...

Get Heatmaps, Form Analytics, Surveys & More for €89 A Month

Image of Hotjar.com homepage

What is Hotjar? Check out my most recent review of Hotjar as things have moved on since I wrote this post. I recently attended a conversion conference and was discussing the use of visual behaviour tools for gaining visitor insights. These tools can...